Maison Valentino
WEBSITE
The project aims to redefine Valentino’s online presence by crafting a fresh website identity complemented by innovative features. Its vision is to infuse the digital space with the elegance and innovation synonymous with the Valentino brand. In today’s dynamic digital landscape, luxury brands are reshaping the online experience, and Valentino remains at the forefront of this evolution. The goal is to create an immersive online environment that resonates with the brand’s values while exceeding user expectations in terms of functionality and aesthetics.
Industry
Luxury fashion
Date
Jan 2024 – Mar 2024
DISCOVERY
Fresh Website Identity
The project outcomes are geared towards elevating user engagement on the Valentino website, transforming it into a hub of style, inspiration, and information, and enhancing the overall user experience. Through strategic enhancements and innovative features, the project aims to captivate users, providing them with seamless access to curated content, personalized recommendations, and immersive experiences. By prioritizing user-centric design and leveraging cutting-edge technologies, these outcomes seek to foster deeper connections with the brand, empower users in their fashion journey, and establish Valentino as a leader in digital luxury experiences.
DISCOVERY
Beyond the Double Tap
Encouraging interaction with the Valentino brand, these actions prompt users to share experiences, express opinions, and participate in purchases. Integrating with Social Commerce platforms facilitates direct buying from posts, stories, or ads on platforms like Instagram and Facebook. The #Valentinoonyou campaign invites users to share photos with Valentino products, featured on the website with exclusive incentives. These efforts deepen transparency, trust, and customer loyalty.
DISCOVERY
Inspire, Explore, Engage
Valentino aims to transform its website into a complete online destination by curating informative content, providing style inspiration, and granting exclusive access to the latest events and trends. This initiative seeks to create a captivating and informative user experience, fostering user loyalty and solidifying Valentino’s position as a premier fashion brand. The new features include Top Picks and Trends offering the latest fashion trends, and live event streaming. Additionally, a dedicated section on materials and sustainability educates users about high-quality materials and sustainability practices, promoting environmental awareness and informed decision-making.
DISCOVERY
Valentino Celebrity Looks
Valentino Celebrity Looks is a dedicated section on the homepage showcasing dynamic galleries of celebrities donning Valentino attire at public events, award ceremonies, and fashion shows. Alongside images, users access outfit details including celebrity names, event contexts, and brief style descriptions. This feature also enables direct purchasing of displayed items or browsing similar pieces within the Valentino catalog.
DEFINE
Advanced User Experience
By integrating enhancements that offer immediate access to relevant information, personalized suggestions, and interactive product exploration, Valentino can ensure a more engaging, informative, and satisfying online shopping experience for its customers. This strategic improvement aligns with Valentino’s objective of enhancing user experience and fostering greater satisfaction and loyalty among its clientele.
