AR Art Gallery
AR TECHNOLOGY
Crafted in partnership with the University of Westminster in London for the International Mental Health Day, this project introduces an augmented reality art gallery. Unlike standard art exhibitions, this immersive experience allows visitors to interact with classical artworks portraying common human emotions through the ArtVive app. By merging augmented reality with traditional art, it redefines the art-viewing experience, offering a transformative encounter beyond conventional gallery boundaries.
Industry
Art & Culture
Date
Jan 2022 – May 2022
DISCOVERY
Outcome
The blending of physical and digital realms within the University of Westminster‘s gallery space enriches the user journey, offering a holistic and innovative approach to the exploration of emotions through art.
The physical gallery serves as a hub for immersive artistic encounters, providing visitors with a tangible environment to engage with the digital realm. The design of the physical space harmonizes with the technological aspects, creating an atmosphere that enhances the overall experience. Through thoughtful curation and layout, visitors navigate through a captivating fusion of classical art and cutting-edge technology, fostering an environment where art appreciation intertwines seamlessly with digital interaction.
DEFINE
Mapping the flow
Define
Depicting emotions in art
Sadness
Melancholy, Edvard Munch (1894-1896)
This art piece portrays a destitute, lonesome man, brooding by the sea. In the background, a distant couple appears to be embarking on a boat, which seems to be causing the man his distress. It is based on a real-life friend of the artist, who was caught in a love triangle with a married woman. The artist’s Symbolist style drew from the irrational and emotional to represent the psychological state of his subject.
Anger
Anger – The Great Day of His Wrath, John Martin (1851-1853)
This painting illustrates a violent cataclysm of destruction, as part of the artist’s triptych depicting the Last Judgment. The darkened sky, splitting lightning, and waves of rock evoke a sensation of helplessness against the furious forces of nature. It is an astonishing depiction of Biblical rage and nature’s ferocity.
Happiness
Rain’s Rustle In The Park, Leonid Afremov
This artwork illustrates a cosy, rain-soaked landscape that invokes feelings of warmth and joy. The mellow colour palette, paired with the almost hazy appearance on the painting, depicts a joyous scene. The artist’s unique painting technique evokes a wet effect on the canvas, further immersing the art piece in its depiction of a rainy evening.
Surprise
The Truth About Edna, Shelly Wilkerson (2012)
While sitting in the rotary meeting, I overheard something in greeting. I can’t help but blurt, this delicious dirt.
It’s news that bears some repeating. Edna, our companion and friend,
(And I hope that I don’t offend), Was caught by her peers, with a man half her years. It’s something I can’t comprehend!
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Evolving visual language
The AR art gallery’s website boasts a user-centric design, replicating the immersive physical experience digitally. Its engaging interface ensures easy navigation while integrating the gallery’s brand seamlessly. The design system combines contemporary and classical elements, offering consistency across the platform. Visitors are guided through sections presenting AR-enhanced artworks and detailed emotional descriptions. The website is responsive across devices, providing an inviting gateway for users to explore the augmented reality art collection.
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How can museum use AR?
Augmented Reality (AR) revolutionizes museum visits and art engagement. Through AR technology like ARTVive, users access enhanced realities via smartphones or tablets. Museums leverage AR to offer immersive visual experiences, breaking away from traditional audio guides. ARTVive transforms classical artworks into interactive encounters, accessible across devices, enriching cultural experiences both in galleries and at home. It frees visitors from fixed routes, enabling focused visual exploration while gaining valuable insights. AR adds depth to displays, offering detailed explanations and digital artist displays, attracting diverse audiences and merging art seamlessly with technology.
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Experience brought home
The AR art gallery’s merchandising and branding strategy aims to forge a lasting connection between visitors and their immersive experience. Symbolizing the fusion of classical art and cutting-edge technology, the merchandise includes interactive AR art prints, collectible postcards featuring animated artworks, and wearable items like t-shirts and tote bags adorned with iconic pieces. Each item serves as a memento, allowing visitors to take a piece of their experience home. Our branding emphasizes sleek, modern designs complemented by classical artistic motifs, reflecting the seamless blend of tradition and innovation within the gallery space.
