Habitat
Mobile app
Introducing “Habitat App” – Your gateway to a world of furniture possibilities. With an extensive catalog from top retailers, this app tailors your shopping experience by saving room details and preferences. Powered by AI, it suggests furniture matching your style and room dimensions. What’s more, you can bring your vision to life with AI-generated mockups. “Habitat” streamlines your furniture shopping, making space transformation a breeze. Explore the future of E-retail.
Industry
E-commerce; Online retail
Date
Sept 2021 – Jan 2022
DISCOVERY
Analysis
Creating an optimal user experience for the Habitat app involves comprehensive UX research, blending various insights and data sources. This exploration aimed to uncover user behaviors, preferences, and pain points, intricately shaping the design and development phases of the project.
This overview distills key findings from the combined qualitative and quantitative research efforts. Deep understanding of user needs forms the basis for providing actionable insights to guide the design process. The goal is to ensure that Habitat not only meets but exceeds the expectations of the diverse user base.
DEFINE
Persona
DISCOVERY
Your Gateway of Possibilities
Habitat transforms your shopping journey into a captivating adventure, allowing you to effortlessly explore an extensive range of options from premier retailers, compare with ease, and handpick the perfect pieces for your home. This unique feature, as distinct as your tastes, ensures that you have access to products from the top retailers, making your shopping experience both enjoyable and tailored to your individual style. Elevate your home decor with the unparalleled convenience and style that the Habitat App brings to your fingertips.
DISCOVERY
AI for your space
Habitat’s advanced artificial intelligence (AI) is your personal style and space expert. Understanding your unique style and room dimensions, it transforms your device into a personalized design assistant. With the power of AI, “Habitat Select” crafts a meticulously curated selection of product choices, all seamlessly aligned with your preferences.
DISCOVERY
Brought to Life your vision
Our AI technology comprehends your distinct style and room dimensions, enabling the app to generate personalized room mockups. By curating furniture and decor items that seamlessly match your preferences, it provides a visual representation of your ideal living space. This feature ensures a more personalized and inspiring interior design process, helping you envision and refine your dream room with ease.
DEFINE
Information Architecture
DEFINE
From logo to branding
Crafting the brand identity for “Habitat” centered on its role as a personalized, technologically advanced shopping app. The logo, with its clean and minimalist design, embodies simplicity and ease of use. A modern and approachable typography was chosen for legibility and a forward-thinking feel. Visuals showcase diverse interior styles, promoting inclusivity and catering to varied tastes. Overall, the brand identity aims to signify innovation, personalization, and effortless shopping experiences, empowering users to envision and create their ideal living spaces effortlessly.
